Johnson Outdoors Inc

Johnson Outdoors Inc. designs manufactures and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing Camping Watercraft Recreation and Diving. The Fishing segment offers electric motors for trolling marine battery chargers and shallow water anchors; sonar and GPS equipment for fish finding navigation and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota Humminbird and Cannon brands through outdoor specialty and Internet retailers retail store chains original equipment manufacturers and distributors. The Camping segment provides consumer commercial and military tents and accessories; camping furniture and stoves; other recreational camping products; and portable outdoor cooking systems as well as manufactures fabric floors and insulated thermal liners and a subcontract manufacturer of military tents. This segment sells its products under the Eureka! and Jetboil brands through independent sales representatives and Internet retailers. The Watercraft Recreation segment offers kayaks canoes and paddles for family recreation touring angling and tripping through independent specialty and outdoor retailers under the Ocean Kayaks Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment such as regulators buoyancy compensators dive computers and gauges wetsuits masks fins snorkels and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance product repair diving education and travel program services; and sells diving gear to dive training centers resorts public safety units and armed forces. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine Wisconsin.