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Harley-Davidson Inc

HOG | US

23.11

USD

-0.27

-1.15%

HOG | US
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About Harley-Davidson Inc

Sector

Consumer Cyclical

Industry

Recreational Vehicles

Earnings date

30/06/2024

As of date

24/04/2026

Close

23.11

Open

23.44

High

23.49

Low

23.05

Harley-Davidson Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company LiveWire and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs manufactures and sells motorcycles including cruiser trike touring standard sportbike and dual models as well as motorcycle parts accessories and apparel as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers as well as e-commerce channels. The LiveWire segment sells electric motorcycles balance bikes for kids parts and accessories apparel and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services such as floorplan and open account financing of motorcycles and parts and accessories; and retail financing services such as installment lending for the purchase of new and used Harley-Davidson motorcycles as well as point-of-sale protection products comprising motorcycle insurance extended service contracts and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson Inc. was founded in 1903 and is based in Milwaukee Wisconsin.

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HOG | US

Risk
41.3
Sharpe
-0.04
Luna's Score
40/100
Recommendation
Sell

Luna says (HOG | US)

What's Working

Value Stock (Price to Book < 3)

Strong Revenue Growth (> 10%)

What's not Working

Weakness based on declining price with high volume

Price Below SMA10D

High Short-term Volatility

Midcap (2B - 10B USD)

High Market Beta (> 0.8)

High Debt to Equity (> 0.75)

High Debt to Asset (> 0.45)

Weak Sharpe Ratio (< 0.3)

Volatility Signals

Bullish: Stable Volatility (6-month <= 1-month volatility) is positive for the stock performance.

Risk Meter

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10 days

42.0%

1 month

41.3%

3 months

39.8%

6 months

36.4%

Returns

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Fundamental Ratios

PE

7.33

Fwd. PE

7.81

Price to book

1.39

Debt to equity

2.19

Debt to assets

0.59

Ent. to EBITDA

10.49

Ent. to rev.

1.75

PEG

2.27

Other Fundamentals

EBITDA

928.39M

MarketCap

3.04B

MarketCap(USD)

3.04B

Div. yield

1.90

Op. margin

15.87

Erngs. growth

33.60

Rev. growth

12.00

Ret. on equity

20.14

Short ratio

5.58

Short perc.

7.95

Market Sentiment (SMA and Price signals)

Short-term: Bullish (SMA10D > SMA1M)

Intermediate-term: Bullish (SMA1M > SMA3M)

Long-term: Bearish (SMA6M < SMA12M)

SMAs: Stock Price Trends

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Range10D

2.51

Range1M

6.36

Range3M

7.59

Volumes: Market Activity

Volume Averages

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Rel. volume

1.13

Price X volume

79.43M

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  • 1

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  • 1

Industry Comparison

ParameterCompanyIndustryIndicator
Enterprise to EBITDA10.4913.90Cheaper
Ent. to Revenue1.7512.42Cheaper
PE Ratio7.3321.27Cheaper
Price to Book1.393.34Cheaper
Dividend Yield1.902.48Poor
Std. Deviation (3M)39.8052.39Lower Risk
Debt to Equity2.194.33Cheaper
Debt to Assets0.590.37Expensive
Market Cap3.04B2.24BMarket Leader
  • 1

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